Marketing & Content Writer

  • Location London, United Kingdom
  • Date Posted 4th October 2017
  • Category Marketing
  • Job Type Full-time
  • Requisition ID 325

Description

Wordsmith needed.

Can you convey an idea? Can you do it succinctly?  

We are looking for a talented writer that can help take Mintel’s creative to the next level.  

You will have a bright enquiring mind, a masterful command of the written word and a portfolio that rocks.  

Based in London, you’ll be joining a vibrant Global Marketing team of 30 people (17 of which are based in London).  You’ll be working on creative across digital, print, video and events.  

ESSENTIAL DUTIES & WORK ACTIVITIES:

Working closely with the wider marketing team the Marketing Writer will:

  • Develop copy according to campaign briefs and targeted audiences
  • Quality control all external facing marketing copy
  • Write engaging value proposition and marketing copy for various products, advertising, thoughtpieces, events, website copy, and other marketing materials
  • Create content to help educate prospects and customers about Mintel solutions, as well as motivate and inspire customers to take action
  • Research and fully understand Mintel products and services in order to develop deep marketing content for them
  • Review and curate the company’s collateral and ensure the content within it supports our overall business and product proposition
  • Support content visibility, transparency, production and brand governance
  • Actively monitor the competitive environment for optimal positioning
  • Work effectively and enthusiastically with sales and product teams to translate strategic initiatives into specific content projects

KNOWLEDGE, SKILLS & ABILITIES

  • Direct experience writing clear, persuasive, original copy.
  • Meticulous attention to detail, strong eye for catching design, typography, layout flaws as well as top proofreading skills
  • Bring a creative, critical, and analytical approach to planning sessions
  • Ability to translate marketing plans into real messaging and campaigns
  • Self-starter with a strong desire to participate in and contribute to an entrepreneurial organization
  • Must enjoy a fast-paced environment with multiple simultaneous tasks, tight deadlines and frequent high-peak times
  • Ability to work well within a team, as well as the ability to work independently and take ownership of projects/tasks

EXPERIENCE & EDUCATIONAL REQUIREMENTS:

Must have a writing portfolio

Must be able to demonstrate experience of writing for business.

Will most likely be educated to degree level or have 2-3 years industry experience in communications/ creative roles.

Digitally savvy

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