Marketing & Content Writer

  • Location London, United Kingdom
  • Date Posted 4th October 2017
  • Category Marketing
  • Job Type Full-time
  • Requisition ID 325


Wordsmith needed.

Can you convey an idea? Can you do it succinctly?  

We are looking for a talented writer that can help take Mintel’s creative to the next level.  

You will have a bright enquiring mind, a masterful command of the written word and a portfolio that rocks.  

Based in London, you’ll be joining a vibrant Global Marketing team of 30 people (17 of which are based in London).  You’ll be working on creative across digital, print, video and events.  


Working closely with the wider marketing team the Marketing Writer will:

  • Develop copy according to campaign briefs and targeted audiences
  • Quality control all external facing marketing copy
  • Write engaging value proposition and marketing copy for various products, advertising, thoughtpieces, events, website copy, and other marketing materials
  • Create content to help educate prospects and customers about Mintel solutions, as well as motivate and inspire customers to take action
  • Research and fully understand Mintel products and services in order to develop deep marketing content for them
  • Review and curate the company’s collateral and ensure the content within it supports our overall business and product proposition
  • Support content visibility, transparency, production and brand governance
  • Actively monitor the competitive environment for optimal positioning
  • Work effectively and enthusiastically with sales and product teams to translate strategic initiatives into specific content projects


  • Direct experience writing clear, persuasive, original copy.
  • Meticulous attention to detail, strong eye for catching design, typography, layout flaws as well as top proofreading skills
  • Bring a creative, critical, and analytical approach to planning sessions
  • Ability to translate marketing plans into real messaging and campaigns
  • Self-starter with a strong desire to participate in and contribute to an entrepreneurial organization
  • Must enjoy a fast-paced environment with multiple simultaneous tasks, tight deadlines and frequent high-peak times
  • Ability to work well within a team, as well as the ability to work independently and take ownership of projects/tasks


Must have a writing portfolio

Must be able to demonstrate experience of writing for business.

Will most likely be educated to degree level or have 2-3 years industry experience in communications/ creative roles.

Digitally savvy

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