Senior Analyst - Purchase Intelligence

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  • Location Chicago, Illinois
  • Date Posted 23rd March 2018
  • Category Research
  • Job Type Full-time
  • Requisition ID 515


The Senior Analyst will support our newly launched Purchase Intelligence service through creating and delivering expert insight and exceptional client service support to companies in the US food and drink industry.  This analyst should have experience in the food and drink business and an ability to combine that knowledge with strong data analysis and presentation skills to help our clients remain competitive in the future.

What You Will Be Doing:

  • Interacting with major food and drink industry companies during their new product development process, from concept screening to sales/shelf space planning to continued brand health: [~65% of your time]
    • Provide insights and guidance using Mintel data and expertise. Topics might include:
      • Stage 0 support, consumer perception, brand equity, brand health, etc.
      • Identifying and predicting industry trends and white space opportunities for new products, brands and manufacturers
      • Analysis of emerging products, ingredients, claims and breakthroughs in the food and drink industry
    • Develop and conduct client presentations
    • Work with sales to develop compelling pitches to show how Purchase Intelligence is a must-have service
  • Working with internal stakeholders to continue enhancing the Purchase Intelligence product [~30% of your time]
    • Identify opportunities to better meet clients’ needs through product enhancements
    • Create proactive insight pieces to promote Purchase Intelligence capabilities, working closely with Mintel’s digital design team.
  • Representing Mintel as an industry expert at tradeshows and with press [5% of your time]
    • Present at tradeshows, conferences and professional events
    • Respond to journalists and other media requests


What We Are Looking For:

  • Minimum of 5 years of experience working for one or more of the following:
    • a manufacturer or brand in the food and drink industry
    • market research/advertising/marketing strategy and/or consultancy
    • analytics company in a CPG role
  • Experience with new product development, competitive intelligence, brand development, and consumer research and trends
  • A talent for seeing the patterns behind data and understanding what these patterns might mean for consumers and the companies serving those consumers
  • Strong experience using and effectively analyzing consumer research data
  • Good written and verbal communication skills
  • A talent for storytelling with data
  • Demonstrated presentation skills
  • Bachelor’s degree required
  • Ability to travel within the US up to 20%
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