New York (Marketing Brew) — Kaitlin Ceckowski, associate director at Mintel Consulting tells Marketing Brew that brands looking to address inflation are likely better off positioning themselves as a solution.
“Obviously, it’s not radically changing consumers’ everyday lives, but they are brands that are in a position to help consumers navigate financial concerns,” she said, adding that “if you’re not a brand that’s going to be able to radically change consumers’ day-to-day financial situation, it’s probably not best that you try to be.”
