Associate Director - Insights and Consultancy - Japan

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The Associate Director – Insights and Consultancy, Japan is part of the North Asia Insights | Consulting team and whose main responsibility is in supporting the Mintel Country Manager and Account Management Team in client engagement for our subscription business in Japan, through the interpretation of Mintel’s data and delivering actionable insights that can be applied to the client business. This person should be consultative in nature, identifying opportunities to build growth of Mintel’s custom solution in Japan and thereby cementing Mintel’s relationship as a business solutions partner to the client.

Act as an ‘Insights’ representative for Mintel, the Associate Director – Insights and Consultancy, Japan will demonstrate deep knowledge of Mintel products and their application, work with the Account Team to develop and deliver the Client Service program to increase Mintel’s clients ROI for short term (2 years+) and mid/long term (3 years+) and ensure we achieve our commercial objectives.

Key Responsibility
1. Work with the Account Team in Japan to understand the client questions and take a lead role to curate content to answer the questions (with inputs from wider North Asia Insights Team and Mintel Research Community)
2. Take a lead role in creating contents for Macro Consumer/Innovation Trends, including (but not restricted to) localization of Global Trend Presentations to ensure relevance to Japanese clients, Japan local market trends and representing Mintel in public speaking Events
3. Identify client questions suitable for consultancy/custom solutions, scope out and design solutions in consultation with North Asia Insights/Consultancy Team
4. Oversee final delivery of consultancy/custom solutions to make sure local market knowledge and clients’ business questions are addressed
5. Proactively provide ideas to improve Mintel’s Client Service/Insights Program, Custom/Consultancy offering and build sustainability to Mintel Japanese business
As his/her experience grows, the incumbent will champion areas of the service model or part of the consultancy/custom offering and be known as the ‘go to’ across the commercial team for support in this area.

Experience and Personality Traits:
• The incumbent is expected to have a proficient knowledge of the innovation process and the role market research plays in the fast moving consumer goods sector
• Demonstrates capability of interpreting and interrogating data, crafting a compelling story based on data and turning insights into actionable recommendations
• Previous experience of working with complex data sets including econometrics, statistics, consumer surveys and syndicated sales data
• Exemplary organisation skills; resilient to working under pressure and delivering against frequent and tight deadlines
• Capable of working independently and balancing a demanding workload
• Comfortable challenging the status quo and empowered to push ADs to delve deeper into their accounts to uncover need and opportunity
• Confident presenter, able to co-present report findings and provide valuable input in discussions
• Good communication skills, able to communicate with effectively wider insights/consultancy team in APAC and Mintel’s global research community and able to translate English into Japanese for presentation decks, offering interpretation in on-site presentations when English speakers come to Japan, whenever necessary
• Filled with curiosity and hunger to learn new things
• Able to make constructive suggestions on how Mintel’s business process and client service and proposition can be improved, leveraging previous working experience and industry knowledge and respecting Mintel’s corporate culture and business model.

• University Degree
• Minimum 5 years of market research/insights/consultancy experience in the FMCG sector, preferable in marketing research, marketing or consulting
• Native Speaker of Japanese, Proficient in English (confident to present in English)

Details that are not included in the JD but can be articulated in the interview:

• Ensure client objectives have been captured by the Account Manager / Director, shared, understood and then delivered against through the client engagement plan to demonstrate the value of Mintel and maximise renewal and upgrade success
• Once an AD has captured a client brief, scope and create and deliver application decks and or Masterclasses for professional service clients, with scheduled follow up to collect ROI
• Contributing to best practice for client engagement by sharing ideas and communicating with other members of the client services and sales teams
• Collaborate with the commercial management team to achieve our retention and net new goals
• Maintain regular and open communication with senior management on Red Flags, performance, opportunities and threats
• Ensure team priorities match commercial goals
• Review, develop and manage client service collateral library
• Continually looking to review and seek improvements in process and client service proposition
• Contribute and fuel inspiration for creative thinking workshops

• Supporting all aspects of client briefs to include; data collection, desk research and analysis
• Scoping projects, with strong commercial awareness and sound understanding of Mintel competencies
• Defining research, data collection and required analysis
• Work with associated departments to ensure we are continually developing, advising and delivering best in class service
• Ensure best practice is applied to all client service deliverables, including thorough QC is adhered to for all client facing deliverables
• First draft report writing, or working on specific sections with the expectation there will be extensive edits
• Prepare custom analysis and insight for clients and customize deliverables to fit client needs using original research, a library of pre-published content, and external quantitative and qualitative agencies
• Outlining first draft conclusions and recommendations

• Largely self-sufficient in terms of managing work load and deadlines
• Reports are likely to require moderate editing but they will provide well thought out insight and show solid knowledge of their market
• Rapidly organises information, draws conclusions, identifies patterns, and succinctly communicates key points
• Displays an ability to innovate eg, develop new products/services with clients.
• Communicates effectively with a large working group internally and externally
• Lead client presentations
• Welcomes public speaking opportunities beyond client work, such as industry events, special Mintel initiatives and writing articles/blogs

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