Reports Analyst

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Description

Mintel is in search of an experienced consumer research and market analyst to join the Reports team. This is an exciting new role we have added to our department that will allow this individual to research and write on different topics all across categories such as Food, Beverage, Health & Wellness, Beauty and more. In this role, you will use your critical thinking skills to develop quantitative and qualitative research plans, analyze consumer and market data, and write insightful syndicated research reports.

About You:

  • You are passionate and knowledgeable about consumer research and understanding why people have certain preferences, motivations and buying behavior
  • You are adept at translating patterns in data to forward-looking, visually engaging, insightful content
  • You are curious about learning different categories and love taking on new challenges whether it means researching about shaving cream or salty snacks

What You Will Do:

  • Create insightful, topic-based reports that combine consumer data with secondary research on industry trends and innovations, to create a full picture of the market
  • Translate data (consumer, market, manufacturer) to actionable insights and forward-looking analyses
  • Identify key market trends and analyze data holistically
  • Build strong relationships with a wide range of colleagues across the company
  • Develop quantitative consumer surveys and qualitative exercises (eg discussion panels) to meet research objectives
  • Most of the day-to-day work will involve business writing as the Analyst is responsible for the full report from defining the report scope, identifying key issues, designing consumer research, conducting trade interviews, analyzing data through to producing the final report

What We Are Looking For:

  • At least 3 years’ experience in a relevant research, marketing, shopper or consumer insights, branding or consulting role
  • Exceptional writing ability
  • Ability to explain complicated concepts in a clear, concise way
  • A talent for seeing the patterns behind data, and understanding what these patterns mean from a business standpoint
  • Strong consumer research knowledge – designing consumer research studies to address key issues and translating the findings into actionable insights
  • Experience working with syndicated sales data, such as IRI or Nielsen
  • Experience working with syndicated consumer research such as Simmons National Consumer Survey or MRI
  • Ability to analyze multiple data sets and write bold, concise, insightful, forward-looking analysis
  • Ability to multi-task and handle the details while keeping an eye on the big picture

Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets

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