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Mintel’s Most Innovative Beauty, Personal Care and Household 2024

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A celebration of innovation and the very best of new beauty, personal care and household product development.

Mintel’s Most Innovative shines a spotlight on everyday products that take a tangible step forward in creativity, enterprise and disruption.

If you think this is just a celebration of ‘newness,’ you’re wrong.

We showcase some of the most novel and compelling products launched globally in the last year – products that are redefining possibilities and shaping the future of beauty, personal care and household innovation and ingenuity.

Innovation has proved a critical contributor to brand success in today’s fast-paced consumer markets. However, new product development has stalled in recent years, leaving brands in need of guidance on how to move forward. Product innovation faces global challenges, stagnating due to complex and interconnected challenges.

We’re tracking innovation all the time, identifying trends and gaining insights from categories, regions and brands. Flavours, formulas, fragrances, packaging, ingredients, ideas. We know what’s a hit, what’s a miss and how consumers will respond so you can make better decisions faster to fuel your innovation pipeline.

Get your inspiration here.

The products highlighted in Mintel’s Most Innovative are standout examples of brands adapting to evolving consumer trends to deliver success across the ever-changing beauty, personal care and household environments – covering categories including:

Colour Cosmetics
Facial Skincare
Oral Care
Suncare
Aircare
Household Cleaners

Innovation is at the heart of every successful enterprise strategy. Download Mintel’s Most Innovative today for innovation inspiration on new products, markets and ideas to keep you ahead of the game.

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